Data mining techniques :   for marketing, sales and customer support /  
Michael J. A. Berry, Gordon Linoff 
 - 1a ed. 
 -  John Wiley & Sons, 
 -  454 p. ; il. ;    24 cm 
<br/><br/><label>ISBN: </label>471179809 
<br/><br/><label>Subjects--Index Terms: </label><br/>MINERIA DE DATOS 
<br/><br/><label>LC Class. No.: </label> / B 22 
<br/><br/><label>Universal Decimal Class. No.: </label>4